According to the Omedia institute, TV advertising investment in Senegal continued to grow in October.
With an 8.5% increase compared to the same month in 2019, the Senegalese advertising market is confirming its return to the momentum it lost in the first half of the year due to the health crisis.
The J'ADORE and JAARA oils are engaged in an intense battle, as these two brands, which until now had not appeared in the rankings of the 10 biggest advertisers, are now in third
and fifth
place in October.
Source: Omedia The Omedia institute tracks television advertising revenue in Cameroon, Senegal, and Côte d'Ivoire.