Brenda Coffi Kouyaté joined the Voodoo group in 2005 and now heads the Voodoo Communication agency in Ivory Coast.
Can you tell us about the Voodoo Academy agency?
Voodoo Academy is an agency that is 100% young, made by young people and for young people.
The agency's goal is to create a community of young people who will inspire brands to create offers and services tailored to their needs. This will enable brands to remain rooted in modernity by responding appropriately to the needs of this young generation.
What are its activities?
Voodoo Academy's activities revolve around three points:
– the creation of a 100% YOUTH-oriented Flexx media
– the implementation of a unique 100% youth-oriented event concept: the Mashup party
– creating offers and services dedicated to young people for brands
What motivated the creation of such an entity?
Voodoo Academy was born out of an observation: brands are struggling to address and engage YOUNG PEOPLE.
This is a generation born with the rise of digital technology and social media, a hyper-connected generation that is difficult to keep up with and satisfy, and which uses these channels to express their needs and convey their ideas.
We then asked ourselves who better than young people themselves to inspire brands and collaborate with them so that they can finally meet their expectations.
The idea came from this observation, and we quickly concluded that it would lead to a win-win collaboration: for young people, brands would satisfy their needs for entertainment and freedom, and for brands, it would give them the chance to innovate and reinvent themselves.
Which brands do you work with? What are their expectations?
For the moment
,
we have only collaborated on the event concept with brands such as Orange, Beaufort
,
and many others.
Many projects are in the works with new offers aimed at young people!
The Voodoo Academy team has also launched Flexx media. Can you tell us more about it?
Flexx is a digital media platform aimed at young people. It's a space where young people can meet and express themselves freely, without constraints. I invite you to check it out on Facebook, YouTube, Instagram, or the website!
Find Flexx on: Facebook Flexx Côte d'Ivoire
YouTube: Flexx Côte d'Ivoire
Instagram: Flexx.civ
Website: www.Flexxciv.com