Grace Loubassou has been appointed CSR Director for Africa, reporting to Laure Gauthier, CSR Director at CANAL+. She will oversee CANAL+'s CSR initiatives on the continent—such as CANAL+ UNIVERSITY, ORPHÉE, and 1 MOIS UNE CAUSE—and will also be responsible for aligning MultiChoice's CSR actions with the group's overall strategy in this area.
Designed as a performance driver, CANAL+'s CSR strategy leverages the group's presence in nearly 70 countries to maximize its impact. This appointment is fully in line with CANAL+'s desire to strengthen and structure its CSR commitment on a continent where the group is now the leading pay-TV operator.
Grace Loubassou will be responsible for overseeing CSR programs in all African countries where CANAL+ operates, with the guiding principle of moving "from screen to action."
As a reminder, CANAL+'s CSR strategy is structured around two complementary areas: on the one hand, "behind the camera" actions—to decarbonize the industry and reveal talent from all walks of life—and on the other hand, "in front of the camera" commitments—to develop the accessibility of the group's content and ensure representation on screen.
A graduate of Sciences Po Paris and HEC, Grace Loubassou began her career at the Central African Information Agency (ADIAC) and then at AFRICA N°1, before joining CANAL+ in 2015, where she held several communications positions for the group's international subsidiaries, including CANAL+ Congo. In 2017, she was appointed Director of Institutional Relations for Africa.