It was during the CONTENT AMERICAS market held in Miami from January 24 to 26 that Globo and Côte Ouest sealed the renewal of their collaboration, which already spans more than two decades.
Under the terms of this agreement, Côte Ouest will exclusively distribute Globo content in English-speaking and French-speaking Africa and in France's overseas departments and territories.
The agreement also provides for Côte Ouest to distribute Globo content in partnership with Globo in French-speaking markets around the world and in major English-speaking markets.
In recent years, no fewer than 82 Globo titles have been dubbed and distributed by Côte Ouest, including the famous Pantanal, Under Pressure, Aruanas, Avenida Brasil, and others.etc.
"Africa is a strategic territory for our brand. Viewers identify with our series and telenovelas, which demonstrates the power of our product and how we can connect with diverse audiences around the world
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said Angela Colla, Globo's Director of International Affairs.
Bernard Azria, CEO of Côte Ouest, added: "African and Brazilian societies are extremely similar, perhaps due to the significant African influence in Brazilian DNA. In addition, Globo has recently been producing series that, in my opinion, can compete with those of a studio in the United States, but with a touch that makes them more appealing to African audiences."
Source: press release