Generative artificial intelligence is profoundly transforming the world of communications and marketing.
From automated content creation to message personalization and advertising campaign optimization, AI opens up new possibilities… but also raises questions.
How are agencies and advertisers actually using it in Africa? What are the benefits and challenges? Who are the main users and what tools are they using?
To better understand the impact of generative AI on communication strategies, Adweknow is launching a major survey with the aim of providing an initial overview of this revolution, which is only set to grow.
Marketing or communications directors, creative directors, content creators, graphic designers… It only takes a few minutes, and it starts here.
Please complete our survey by clicking here: https://fr.surveymonkey.com/r/669RMRF