Nicknamed the "African Amazon" by its founders, AFRIMARKET, a French e-commerce startup operating in West Africa, announced a few months ago that it was going into liquidation. This announcement follows those concerning CDISCOUNT and YATOO.CI, both of which have been withdrawn from the market, and precedes the recently announced suspension of JUMIA's activities in Cameroon…
These successive closures have cast a chill over the entire market in the sub-region. For the remaining players, the time has now come for strategic reflection on the future of the sector in the African context…
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