Adweknow was able to obtain a number of exclusive additional findings on the evolution of internet usage between 2023 and 2025 in the eight countries studied.
INTERNET USE
Three countries are progressing faster than average: Ivory Coast (+16 points), Gabon (+18 points), and Burkina Faso (+18 points).
In 2025, five countries will have an above-average number of Internet users: SENEGAL, which is by far the country with the highest Internet usage (85%), COTE D'IVOIRE, GABON, MALI, and BURKINA FASO.
% OF INTERNET USERS MONITORING
2025 2023 growth
SENEGAL 85 74 + 11 points
IVORY COAST 65 49 + 16 points
DRC 59 46 + 13 points
CAMEROON 56 44 + 12 points
GABON 68 50 + 18 points
MALI 72 58 + 14 points
BURKINA FASO 67 49 + 18 Points
CONGO 46 32 + 14 points
TOTAL 64 49 + 15 points
Source: Africascope 2025 and Africascope 2023
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OWNERSHIP OF SOCIAL MEDIA ACCOUNTS
(Internet users database)
While Facebook has declined slightly across all countries, TIKTOK has grown by 27 points (+60%) in two years. In some countries, the simultaneous decline of Facebook and the growth of Tiktok are such that TIKTOK is now well ahead of Facebook.
This is the case in SENEGAL, where TIKTOK reaches nearly 90% of the population, and in MALI, which has seen a significant drop in interest in Facebook.
In Gabon and Côte d'Ivoire, TIKTOK's growth over two years has reached or exceeded 35 points.
2025 2023 growth
SENEGAL 56 65 – 9 points
IVORY COAST 84 81 + 3 points
DRC 91 87 + 4 points
CAMEROON 90 89 + 1 point
GABON 86 87 – 1 point
MALI 52 73 – 21 points
BURKINA FASO 88 85 + 3 points
CONGO 92 86 + 4 points
TOTAL 80 82 – 2 points
TIKTOK
2025 2023 growth
SENEGAL 88 77 + 11 points
IVORY COAST 82 46 + 36 points
DRC 65 32 + 33 points
CAMEROON 63 43 + 20 points
GABON 72 37 + 35 points
MALI 76 64 + 8 points
BURKINA FASO 63 33 + 30 Points
CONGO 60 54 + 6 points
TOTAL 72 45 + 27 points