Basic Lead, the event agency known for organizing pan-African B2B events such as DISCOP, has decided to create a new event entirely dedicated to sport in all its professional dimensions.
DISCOSPORT will take place on September 20 and 21 at the Kigali Convention Center in Rwanda.
It will bring together sports federations, sports marketing agencies, advertising agencies, talent agencies, e-commerce platforms, broadcasters, producers, investors, and more.
Four main themes will be presented and discussed through case studies: e-sports, 100% "Made in Africa" merchandising programs, locally produced data and statistics, and new-generation partnerships.
More than a hundred participants are expected to attend this event.