Advertising budgets are down due to the health crisis, advertisers are managing their own ad space purchases, licensing fees have gone from $1 million to $1.5 million, and there's talk of a new advertising law. Communication agencies are facing tons of challenges at the start of 2021.
Faced with so much uncertainty, the response must be collective.
This is the aim of the initiative taken by the president of the AACC-CI, Sakia Ambofo, who has decided to bring together agency bosses on Friday, January 29, to discuss, define, and propose joint responses to these major challenges.
Let's hope that the agency bosses will be there.