Corporate social responsibility (CSR) is becoming increasingly important in our society. This is particularly true in light of the current health crisis, which has brought CSR back to the forefront of the debate. This can be seen in the many initiatives launched by companies, particularly in the media, which are mobilizing to address social and ethical issues.
TRACE supports "socially responsible companies"
As part of this approach, TRACE has taken part in the communication initiative launched by France TV publicité (TRACE Urban's advertising agency), #COMsolidaire, to support responsible companies.
According to Xavier Spender, CEO of TRACE: "TRACE is proud to be able to contribute, during this health crisis, to highlighting responsible companies that are working to maintain health, education, and solidarity services for all French people. As a media company, our contribution could not be more effective. "
Through this initiative, TRACE is making part of its advertising screens available free of charge to socially responsible companies that have decided to offer their services during this period of crisis. The offer is limited to five advertisers per week and applies to all sectors of activity except media, telecoms, distribution, and publishing.
StarTimes contributes to the needs of people in
lockdown
To support the lockdown measures taken by the authorities, Chinese operator StarTimes is making 100 channels from its packages available to African populations free of charge.
The channels concerned are local and international channels, available via the StarTimes ON streaming app. News channels such as France 24, Africa 24, Ivoire TV, and RTI will be accessible free of charge to promote the dissemination of news related to the health crisis. New programs will also be available to entertain viewers, such as the new series "Shree" and "Bonjour mon idéal," the first Ivorian reality TV dating show.
#chezvousavecF24
In line with this initiative, France 24 has also launched its own campaign, #chezvousavecF24, an interactive operation inviting internet users from around the world to share their best tips for keeping busy during lockdown via social media.
The campaign will be available in all of the media outlet's languages and will allow users to observe and share cultural specificities from every continent, relayed on France 24's various social media accounts.