The CFAO Retail group, a major player in African retail, announced its plans to expand into French-speaking Africa under the Supeco brand in January 2019.
One year later, the group is opening its first SUPECO store in the Ivorian economic capital of Abidjan, in the municipality of Yopougon. Following on from the PlaYce shopping centers and Carrefour and Carrefour Market hypermarkets, CFAO Retail is marking a new stage in the rollout of its activities with this new brand, which has been launched in response to the new consumption patterns of emerging economies, driven by a growing middle class.
Dakar already has three SUPECO stores, and Cameroon is set to welcome the new brand in the near future. Several dozen Supeco stores will then open in the main urban centers of the three countries, offering local populations a range of products at reduced prices.
In terms of job creation, according to the group's management, the opening of these new stores in Senegal has created nearly 100 jobs since the beginning of 2019.