CANAL + ADVERTISING, which already markets advertising space for France 24, is expanding its collaboration with France Media Monde and has announced that it has taken over advertising sales for RFI in the following three territories: Senegal, the Democratic Republic of Congo, and the Indian Ocean islands (Madagascar, Comoros, Mauritius, and Seychelles)
. RFI – Radio France Internationale, the most listened-to radio station in French-speaking sub-Saharan Africa, is followed by nearly 40% of the population every day and ranks in the top five most listened-to radio stations in each of the eight countries surveyed by AFRICASCOPE.
RFI's advertising agency, based in Paris, relies on AG Partners for nine territories in French-speaking sub-Saharan Africa and on CANAL+ ADVERTISING for the three territories mentioned above.
RFI is also developing powerful digital environments, with an average of four million visits per month in French-speaking sub-Saharan Africa.