Médiamétrie has just published the audience results for the third wave (March/May 2022) of its regular declarative measurement, carried out with Omedia from March 5 to 20, 2022, and from April 30 to May 15, 2022, in YAOUNDE and DOUALA.
Source: Médiamétrie – Omedia / Copyright Médiamétrie – All rights reserved Internet
56.2% of respondents said they had connected to the Internet the day before.
This figure is up by more than 10% compared to the previous wave, which had seen a decline compared to the previous period
.
The use of social networks is also growing, with 68.9% of individuals registered on at least one social network (compared to 64.1% in the J/M wave); Facebook still leads the way, followed by Instagram, Twitter, and LinkedIn. Among those registered on a social network, 46.2% say they log on every day or almost every day, compared to 41.4% in the previous wave.
Methodology:
The TV audience and Internet usage study is based on a bi-monthly survey and provides information on awareness, viewing habits, and audience figures for television channels six times a year, and for radio stations twice a year in Yaoundé and Douala, Cameroon. It also includes data on residents' multimedia equipment and Internet usage. Médiamétrie and its subsidiary Omedia conducted this study from March 6 to March 21, 2022, and from May 1 to May 16, 2022. The surveys were conducted face-to-face in two 32-day waves with 1,319 people aged 15 and over who were representative of the population living in Yaoundé and Douala. The data was collected by qualified teams from Omedia. Médiamétrie contributed its expertise and know-how in survey methodology, statistical adjustments, and the production and dissemination of results using its analysis and consultation software. In Africa, Médiamétrie also conducts TV and radio audience declaration studies in Senegal and Côte d'Ivoire with Omedia.