CM d'Afrique, the community that brings together all Community Managers on the African continent, has published the 2021 edition of its study on the figures for the main social networks in Cameroon.
According to the study:
- there are 4.3 million active users on social networks in Cameroon
- representing an increase of 1.3% in one year!
- 98.3% of these users access social media via mobile devices
- Facebook remains the preferred social network for Cameroonians
Here are the top five West African countries with the strongest social media presence:
- Nigeria: 32.9 million
- Ghana: 8.8 million
- Ivory Coast: 6.4 million
- Senegal: 3.85 million
- Guinea: 2.4 million
CM d'Afrique is a platform created in June 2016 by Chedjou Kamdem, a Cameroonian digital manager and author of the blog Histoires de CM.
Since 2016, this platform has aimed to bring together community management professionals in Africa. This profession has been present on the continent since the 2000s but is developing in line with the increase in internet penetration rates and the exponential growth of smartphones. Thanks to this network, analyses of brand communications, the publication of key data, and regular surveys, CM d'Afrique is responding to the growing interest of internet users and businesses in the main social networks and best practices to adopt.