The results of the 2018 AFRICASCOPE** study conducted by KANTAR TNS among residents of the capitals of eight sub-Saharan African countries, representing 18.7 million individuals aged 15 and over, once again highlight the exceptional performance of the pan-African television channels marketed by CANAL+ ADVERTISING:
- CANAL+ SPORT, the leading channel among men
- TV5MONDE Afrique, the leading general-interest channel among AB individuals
- NOVELAS TV, the leading channel in French-speaking Africa among the entire population
- FRANCE 24, the leading news channel, the benchmark for executives and business leaders
- TRACE AFRICA, Africa's leading music channel, a real phenomenon among young audiences
No. 1 among the entire population, CANAL+ ADVERTISING
's offering is also No. 1 among all commercial targets: men (40%
), women (38%
) and 15-24 year olds (42%
). And each of these targets has a perfectly targeted thematic offering: Drama
(women), Premium
(AB individuals), Sport
(men), Music
(15-34 year olds) and Kids
(4-14 year olds).
CANAL+ ADVERTISING thus offers each advertiser, depending on their target audience, powerful audiences generated by premium channels with high-quality and innovative content.
With the arrival of TV5MONDE and FRANCE 24 in our pan-African advertising offering, we are strengthening the agency's leadership at both the local and pan-African levels, with an average audience share of 44% (AB individuals), or nearly 1 in 2 viewers. More than ever, CANAL+ ADVERTISING is the partner of choice for winning media strategies in French-speaking Africa," said Pierre-Paul Vander Sande, President of CANAL+ ADVERTISING.
Find all the results and analyses on our website: www.canalplusadvertising.com
About CANAL+ ADVERTISING CANAL+ ADVERTISING
is a subsidiary of CANAL+ INTERNATIONAL
.
It exclusively markets advertising on the eponymous channels and websites of CANAL+AFRIQUE, CANAL+ SPORT, A+, NOLLYWOOD TV, NOLLYWOOD TV EPIC, NOVELAS TV, GULLI AFRICA (published by LAGARDERE ACTIVE), TRACE AFRICA, TRACE URBAN, TRACE KITOKO, and TRACE GOSPEL (published by the TRACE group), TV5Monde (published by TV5Monde), FRANCE 24 (published by FRANCE MEDIAS MONDE), as well as advertising space in CANALOLYMPIA theaters, Africa's leading cinema and entertainment network.