The various juries that met in Marrakech from June 13 to 16 awarded a total of 61 Cristal White, 32 Cristal Ispahan, and 17 Cristal Sahara awards, as well as four MAD awards, the highest accolade for the most creative campaigns.
The four campaigns that received the highest distinction were:
MAD MAKERS:
The hands I never seen
Advertiser
: MIO
Agency:
Rapp Morocco (DDB network)
Country:
Morocco
MAD FOR GOOD:
Unhappy birthday
Advertiser: UNICEF
Agency
: JWT Casablanca
Country
: Morocco
MAD:
Missing mascots:
Advertiser
: Kenyan Premier League
Agency:
Express DDB Kenya LTD
Country
: Kenya
The soft way to do the hardest job
Advertiser:
El Kef-Lesieur Cristal
Agency:
Shem’s Publicité
Country:
Morocco
See the full list of winners here.
AFRICAN CRISTAL MAD also awarded the following titles to the companies that received the most awards:
ADVERTISING AGENCY OF THE YEAR: RAPP
MOROCCO
ADVERTISING NETWORK OF THE YEAR: DDB
MEDIA AGENCY OF THE YEAR: CARAT SOUTH
AFRICA
MEDIA NETWORK OF THE YEAR: DENTSU AEGIS
NETWORK
DIGITAL AGENCY OF THE YEAR: TRIBAL
DDB
ADVERTISER OF THE YEAR: MIO
HOLDING COMPANY OF THE YEAR: OMNICOM GROUP