As part of the ADICOM DAYS (Africa Digital Communication Days)
event organized by Totem Expérience
, the sixth edition
will take place in Abidjan on Saturday
, November 12
, at the Institut Français. Six hundred people
are expected to attend in person for:
A TOPICAL THEME: ENGAGEMENT
. Engagement on social media has reasons that reason cannot explain! What is the exact definition of engagement? How can it be predicted? What are the best practices? Is the algorithm my friend? Am I socially engaged myself? Likes, comments, shares, and sales. Focus on engagement
.
A UNIQUE SHOW
: The ADICOM community will come together for a unique show featuring talks by experts, presentations by representatives of GAFAM
, and awards for content creators
from across the continent
.
GUEST COUNTRY: NIGERIA.
The ADICOM community is entering a new era with its expansion into English-speaking and Central Africa. For this edition, Nigeria will be the guest of honor, with invitations extended to the top players in digital creativity made in Nigeria
.
Here is the complete program for the event: PART 1
- OPENING TALK: STORY TELLING MADE IN NIGERIA
An exclusive discussion between Ms. Kemi Adetiba (Producer of The Wedding Party 1 & King of Boys) and Ms. Uche Pedro (CEO & Founder of Bella Naija, West Africa's #1 Digital Lifestyle Media)
- ADICOM AWARD: PRESENTATION OF THE "FICTION" CONCEPT AWARD
- META: BECOMING FACEBOOK & INSTAGRAM'S "FRIEND"?
- FROM GOOD CONTENT TO GOOD BUZZ: THE KEYS TO ENGAGEMENT AS SEEN BY CONTENT CREATORS
- ADICOM AWARD: PRESENTATION OF THE "FASHION & BEAUTY" CONCEPT AWARD
- ADICOM AWARD: PRESENTATION OF THE "FOOD & TRAVEL" CONCEPT AWARD
- THE POWER OF WORDS – ANALYSIS OF IVORIAN WEB SNIPERS
With Bic Rouge, Papa Ado, Phoulosophe, Gbaney, and others
- YOUTUBE: THE DIFFICULT BUT EXCITING CHALLENGE OF ENGAGEMENT
With Solafunmi Sosanya, YouTube Manager for West and East Africa, and CERISE, content creator and founder of the "Cerise Daily" channel
PART 2: ENGAGEMENT FOR IMPACT
- NEW FORMATS FOR GREATER IMPACT
With Tik Tok, Astrid Djidjoho (Totem Experience Factory), and Heineken
- ADICOM AWARD: PRESENTATION OF THE "SHORT VIDEOS" CONCEPT AWARD
Award presented by Canal+ Africa
- LONG LIVE GROUPS: THE IMPRESSIVE COMMITMENT OF FACEBOOK & WHATSAPP GROUPS
- ADICOM AWARD: PRESENTATION OF THE "SOCIAL IMPACT" CONCEPT AWARD
- IS THE ALGORITHM MY FRIEND? (PART 3 WITH LINKEDIN)
- ADICOM AWARD: PRESENTATION OF THE "TECHNOLOGY, INNOVATION & BUSINESS" AWARD
- COMMITMENT & FINANCIAL AND SOCIAL IMPACT
With Arese Ugwu (Author and Producer of The Smart Money Woman) and Galo Diallo (CEO of Agence Smile)
- ADICOM AWARD: TV5 MONDE AFRIQUE FAVORITE AWARD CEREMONY