With the central theme of "Communities taking power: how to build influential online groups," this upcoming edition of Adicomdays promises to be rich in content, reflection, and experience sharing. This year, the event will be structured around three key moments and led by speakers from all walks of life, including two digital giants. Feedback, market insights, business cases, inspirational talks, awards, and training will mark this new edition, which will highlight African digital creativity. Adweknow will also contribute by organizing a panel discussion on the theme "From traditional media to pure players: creating online communities."
1_ The ADICOMFORUM will mark the first day of the event, which will feature a series of keynotes and panel discussions.
Defining online communities made in Africa: what insights and challenges?
- Welcome keynote by Totem Experience, organizer of ADICOMDAYS
- Welcome keynote by Orange Côte d'Ivoire, main partner of ADICOMDAYS
Better understanding the essential social media platforms for online communities: what strategy and vision for Africa?
- Keynote address by Mr. David Steinacker, Senior Partner Manager, Sub-Saharan Africa Google
- Keynote address by Ms. Jocelyne Muhutu-Remy, Strategic Media Partnerships Manager at Facebook
- Interview with Mr. Adrian Ciesielski, Head of Twitter Sales for Ad Dynamo – Greater Africa
Creating, animating, and engaging your community: how to build influential online groups?
- Keynote speech by Nicolas Kern de Fraiteur, France's leading Instagram coach and digital marketing expert, Becoming an Influencer
- African communities and success stories: Ms. Céline Fotso, CEO and digital influencer at Je Wanda Webzine; Mr. Christian Dzellat, founder and CEO of NOFI; Mr. Moulaye B. Taboure, co-founder and CEO of Afrikrea.com
- Panel: feedback and case studies Brands – Agency with Ms. Mounia Tokpanou, Campaign Manager, Air France West Africa, Mr. Chedjou Kamdem, Senior Community Manager, Histoires de CommunityManagement, Dedy Bilamba, Brand Manager for KFC Côte d'Ivoire
Meeting the continent's female communities
Ms. Sarah Yakan, CEO & Founder of Femme d'Influence
Magazine, Amie Kouamé, Founder of Ayana Webzine
Seynabou Thiam, Co-founder and CEO of Yaay
From traditional media to pure players: creating online communities in partnership with ADWEKNOW
Stanislas Balaÿ, Content & Business Development Director – Africa at Dailymotion
Other speakers to be confirmed.
From traditional media to pure players: creating online communities
in partnership with ADWEKNOW
- Habib Bamba, Director of Transformation, Digital and Media at Orange Côte d'Ivoire
- Stanislas Balay, Content & Business Development Director – Africa
- Korede Odjo-Bella, Deputy Director Lagardère Active Côte d'Ivoire
- David Gueye, Deputy Director of Digital TV5 Monde
- Fabrice Piofret, CEO, Veilleur des médias
- Philippe Perdrix, CEO of 35° Nord
2_ The AdicomAwards ceremony presented by TV5Monde Afrique, which each year recognizes the best in influencer marketing across seven official categories 3_ AdicomAcademy: a day dedicated to social media training, consisting of three campuses
- A Brands campus at Orange Fab CI
- An Influence Marketing campus at Orange Digital Academy
- A student campus
See you on March 22 and 23 in Abidjan for the 2019 edition of Adicomdays!
Detailed program available here