Several indicators can be used to analyze television audiences.
All of these indicators can be broken down by population segment (15-24 year olds, higher socio-professional categories, women, etc.) or by time slot, allowing for analyses tailored to individual needs.
The cumulative audience (CA) is the number or percentage of people who spent even a moment with the media during the period studied (time slot, day, week, etc.), regardless of the duration.
The cumulative audience represents the power of the media, its ability to bring the public together.
Listening time is the time spent by a viewer (DET) or an individual (DEI) listening to a program or channel during a given time slot or throughout the day. It is generally expressed in minutes.
Viewing time corresponds to the ability to retain an audience.
The audience share (PDA) is the ratio between the audience of a channel or program and the total audience at the same time
. The average audience is the average time spent watching television by individuals in a given population. It can be calculated for a program, a time slot, or the entire day.
The audience per quarter hour or per minute, depending on the type of data collected, allows you to visualize the evolution of the audience throughout the day.