Since the end of 2022, Médiamétrie has been providing its subscribers with TV audience ratings for a new area covering five major cities in Côte d'Ivoire: Abidjan, Bouaké, Daloa, Korhogo, and San Pedro.
The press release reporting the results for the first quarter of 2023 was published some time ago, and we were exceptionally given access to some results covering all Ivorian digital terrestrial television channels.
In total, the eight Ivorian channels available on DTT account for around 40% of total television viewership. The rest of the television audience is made up of pan-African and international channels.
If we focus exclusively on so-called DTT channels (which are actually broadcast on both DTT and other cable and satellite distribution networks), we can reconstruct audience shares for these channels alone.
A+ Ivoire ranks first in both audience share and listening time, followed by NCI and RTI1, as shown in the table below.
PDA LISTENING TIME
A+ Ivory 34.2% 1h24
NCI 17.1% 1h12
RTI 1 16.6% 1h02
Life TV 13.0% 1h08
RTI2 8.5% 1h07
3 7.7% 1h06
7 Info 1.6% 55’
Al Bayane 1.3% 1h05
Source: Médiamétrie 1st quarter 2023 – All ages 15 and over (Monday-Sunday) –
Market shares reconstructed by Adweknow for the eight Ivorian digital terrestrial television channels
Methodology Reminder
Fieldwork conducted from January 8 to January 23, 2023
from February 5 to February 20, 2023, and
From March 5 to March 20, 2023, i.e., 48 days of observation, including 30 weekdays and 18 weekends.
among 2,086 people aged 15 and over, interviewed face-to-face in Abidjan, Bouaké, Korhogo, Daloa, and San Pedro
The sample surveyed is representative according to the variables of region, gender, age, and occupation.