At a press conference in Johannesburg, NETFLIX presented the findings of its 44-page report reviewing its activities in AFRICA since its launch on the continent in 2016.
NETFLIX's operations in Africa are currently concentrated in three countries: South Africa, Kenya, and Nigeria, in which NETFLIX has invested $175 million since 2016.
South Africa is by far the site's leading African contributor, with more than 170 films, series, and documentaries, and the country in which NETFLIX has invested the most: $125 million for 16 original programs commissioned in six years.
In Nigeria, NETFLIX has invested $23.6 million to license 283 titles and commission three original programs. In Kenya, two original programs have been commissioned.
In this report, NETFLIX details all the benefits it brings to the countries where it operates:
- Creation or maintenance of 12,000 jobs and generation of $218 million in GDP revenue.
- A decisive role in the international exposure of African filmmakers and their stories.