TV advertising investment more than doubled in the first quarter in Senegal, according to Omedia, which tracks TV advertising in several African countries.
In three months, TV advertising investment reached 3.8 billion CFA francs, thanks in particular to a 116% increase in January and a 232% increase in March.
The first quarter of 2021 continues and amplifies the trends observed at the end of 2021.
This explosion in TV advertising investment is driven by six advertisers that were among the top 10 investors in January, February, and March: ORANGE SENEGAL, 1Xbet, SEN TV, LONASE, LAITRAN, and KADI.