The 2019 edition of the AFRICAN CRISTAL MEDIA & ADVERTISING SUMMIT took place from June 13 to 16 in Marrakech. This was both the seventh edition of this unique event, which brings together agencies, advertisers, and media outlets from across Africa every year, and the very first edition of a new format that made the 2019 edition a resounding success.
With the change of the event's name, the creation of a new graphic identity, the implementation of a remarkably efficient new organization under the responsibility of Novlaine Ben Brick, and the complete overhaul of the awards system and their names (Cristal White, Ispahan, Sahara, and Cristal MAD in ascending order of importance), the changes in form were profound, but the new AFRICAN CRISTAL MAD SUMMIT also innovates in substance:
- The choice of a single theme in tune with current concerns: "positive brands" focusing on the role and social and environmental responsibility of brands, perfectly editorialized around high-quality speakers from Africa, but also from Canada, Spain, and France.
- A competition and ceremony with fewer prizes awarded, giving them even greater value.
- Clearly identified networking and socializing opportunities punctuated by a half-day of conferences spent in the middle of the Moroccan desert.
At the opening of the awards ceremony, Franck PAPAZIAN, President of the Mediaschool Group, expressed his vision and the objectives he was aiming for through this completely redesigned event.
We wanted to highlight Africa in all its diversity and plurality, with two main objectives: to showcase the creativity of agencies and the strength of advertisers in order to demonstrate to the world that Africa has strength, imagination, and talent that are not sufficiently highlighted. Our second challenge was to engage in a conversation around a fundamental theme
,
which is 'positive brands'
, i.e. the social responsibility of brands
, and I would like to thank all the speakers who contributed to this debate
It is clear to those who had the chance to attend this event that the objectives of the 2019 edition of the AFRICAN CRISTAL MAD SUMMIT 2019 were largely achieved.