Television
Between March 24 and May 20, 2019, more than 9 out of 10 people (91.6%) living in Abidjan and Bouaké watched television on an average weekday (Monday-Sunday). They spent an average of 3 hours and 48 minutes watching television each day.
During this period, Ivorian television channels achieved an audience share of 19.8%.
Novelas TV attracted the largest number of viewers on a daily basis, just ahead of RTI1 and RTI2.
Radio
Over the same period, more than 8 out of 10 residents of Abidjan and Bouaké (82.9%) listened to the radio for an average of 3 hours and 52 minutes per day per person on an average day (Monday-Friday).
Al Bayane and Nostalgie remain the two most listened to stations in Côte d'Ivoire on an average day (Monday-Friday). These two radio stations alone have an audience share of more than 30% (31.8%).
Internet
In addition, residents of Abidjan and Bouaké were also asked about their personal smartphone ownership. As a result, 71% of individuals aged 15 and over own a smartphone.
Regarding Internet use, 45.3% of respondents said they had connected to the Internet the day before, 4.7 points more than in the second half of 2018.
Social media use has increased, with 67.4% of individuals saying they are registered on at least one social network, with Facebook still in the lead, followed by Instagram, Google+, and Twitter.
Audience measurement
The TV and radio audience study provides information on awareness, listening habits, and audience figures for television channels and radio stations in Côte d'Ivoire (Abidjan and Bouaké). It also includes data on residents' multimedia equipment and Internet usage. Médiamétrie and its subsidiary Omedia conducted this study in the ten municipalities that make up Abidjan and in Bouaké in the first half of 2019. The surveys were conducted face-to-face in three waves of 16 days each, between March 24 and May 20, 2019, with 1,728 people aged 15 and over who were representative of the population living in Abidjan and Bouaké.
Qualified teams from Omedia collected the data. Médiamétrie contributed its expertise and know-how in survey methodology, statistical adjustments, and the production and dissemination of results using its analysis and consultation software. In Africa, Médiamétrie also conducts TV and radio audience surveys in Senegal and Cameroon with Omedia.
Press release