The Voodoo agency signs the latest campaign for Sucaf Côte d’Ivoire
Brief
In order to present its new positioning and brand signature, Sucaf Côte d’Ivoire takes us back to our childhood by highlighting the sensation, well-being, and happiness we feel when we taste sweets made with Princesse Tatie sugar.
All these testimonials justify the new slogan: "Princess Tatie, the great sugar of little pleasures."
Media: TV commercial, radio commercial, 12m2 billboard