GRAMICA, a programmatic advertising network specializing in French-speaking Africa, monetizes its 200 premium sites through direct sales and programmatic advertising via the SmartRTB SSP.
In addition, Gramica offers local advertisers and agencies the opportunity to purchase inventory outside the Gramica network programmatically via the Appnexus DSP.
Proximity, market knowledge, and transparency have enabled the Gramica Trading Desk to relay more than 75 campaigns since its creation.
The Trader team is based in Ivory Coast and operates both performance and awareness campaigns.
Read also: Interview with Anaïs Girod, founder of Gramica
Press release