In recent years, the beauty market in sub-Saharan Africa has become increasingly competitive. Growing steadily, it is attracting the attention of global giants in the sector and becoming a market of opportunity for local players, driven by a growing, young, active, urbanized, and connected middle class.
In this new report, Adweknow analyzes a booming market, from the sub-region to Côte d'Ivoire, inviting major players in the sector to present their activities, communication strategies, and vision of the market.