We know that more than 90% of Ivorians watch television every day (cumulative audience), but until now there had been no publication of quarter-hourly audience figures in Côte d'Ivoire.
The graph below, provided exclusively by Médiamétrie, a partner of the Audiovisual and Advertising Guide (Ivory Coast 2020 edition), which contains a wealth of other previously unpublished information, sheds light on how Ivorians consume television.
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- The peak audience is between 8:15 p.m. and 8:30 p.m. on weekdays, with nearly 60% of Ivorians watching television.
- Between 7 p.m. and 10 p.m., viewership remains above 50% on both weekdays and weekends.
- On weekdays, television viewership increases almost linearly from morning until 7 p.m. Unlike in some countries, there is no peak viewership at lunchtime.
- On weekends, daytime viewership is much higher than on weekdays. In particular, there is a significant plateau of over 25% viewership between 12:30 p.m. and 4:30 p.m.
- After 8 p.m., weekday and weekend viewership follow the same curve, although weekday viewership is slightly higher than weekend viewership.
Source: Médiamétrie- Côte d'Ivoire – 2nd semester 2019. Study conducted from September 22, 2019, to December 2, 2019, among 1,722 individuals aged 15 and over residing in Abidjan and Bouaké.