Target:
audience targeted by an advertising campaign. The target can be defined in socio-demographic and socio-cultural terms, in terms of attitude, behavior, etc.
Reach:
This is the number or percentage of a target audience reached by an advertising campaign
. Repetition or Opportunity to see (OTS):
This is the average number of times an individual reached by a campaign will have the opportunity to see that campaign.
GRP:
This is the sum of the audiences as a percentage of each of the campaign's screens and is also the product of reach as a percentage and repetition.
Total number of contacts
: This is the number of contacts distributed by an advertising campaign
. Cost per 1,000 contacts or Cost per 1,000:
This is the cost required to reach 1,000 people in the target audience
. Cost per GRP: This
is the cost of reaching 1% of the target population
. Contact distribution:
This is the number of people who were reached 1, 2, … n times by the campaign.
Total number of contacts, GRP, cost per 1,000 contacts, and cost per GRP are calculated directly from audience data and pricing data.
Coverage, repetition, and contact distribution can only be calculated using mathematical models based on listening habits.
Find all these definitions and many more in THE AUDIOVISUAL AND ADVERTISING GUIDE (IVORY COAST EDITION 2020)