According to the Omedia institute, TV advertising investment fell by 20% in July compared to July 2019.
This decline follows a particularly difficult month of June (-38% vs. June 2019).
See also: TV advertising market down 9% in the first half of 2020 in SENEGAL
It should be noted that of the 10 advertisers present in July 2019, only Orange-Senegal continued its investments in July 2020.
