According to the Omedia institute, which tracks television advertising revenue in Cameroon, Senegal, and Ivory Coast, gross advertising investment has nearly doubled in one year (+85%).
NCI and A+ Ivoire were joined by Life TV, which launched on June 26, 2020. As a result, the advertising market for July 2020 now includes six channels: RTI1,2,3 NCI, A+ Ivoire, and Life TV.
For the record, investments in June had already increased by 39%, while they had fallen sharply in the other African countries surveyed.
Of the advertisers present in 2020, only three were present in 2019: Céleste, Orange, and MTN.
