TV advertising investments fell by 9.7% in the first half of 2020 in Cameroon. The health crisis had a significant impact, with the second quarter down 18.2% compared to 2019, despite the year having started well with a 3.4% increase in the first quarter of 2020 compared to 2019.
It is also likely that the disinvestment of beer brands weighs heavily on this balance sheet, since in 2019, two beer brands were in the TOP 10 (Guinness and Mutzig), whereas they have completely disappeared from the TOP 10 TV advertisers in 2020, relegating the alcoholic beverages sector to eighth place, down from first place in 2019.
Fortunately, betting companies have taken up the torch, with telecoms and health and beauty continuing to strongly support the Cameroonian TV advertising market.
