The TRACE group has announced the acquisition of Okuhle Media, a major player in audiovisual production in Africa.
Since 2013, Okuhle Media, led by Barbara Bellini, has been producing and licensing programs and formats for television channels and streaming platforms in Africa and around the world. During the health crisis, the company announced its intention to increase its production volume aimed at the younger generation.
With this new acquisition, the TRACE group intends to strengthen its production unit, Trace Studios, and enrich its educational offering with new multimedia content available in November 2020, when the Trace Academia professional training platform is launched. Okulhe Media will also produce programs for the group's channels and for the TracePlay digital platform.
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Source: Press release