TV advertising investment in Cameroon fell sharply again in August 2020. With a 28.7% decline compared to August 2019, the TV market has taken another hit.
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Between January and August, the situation deteriorated by nearly 20%.
The Cameroonian TV market does not benefit from consistent advertising spending from month to month or year to year. The advertisers present are rarely the same, with the exception of a few major advertisers such as MTN Cameroon, CANAL+, Orange Cameroon, and 1XBET.
All studies show that this irregularity is detrimental to advertising effectiveness, which requires continuous action to achieve its full potential. It also weakens television channels whose resources depend on advertising revenue.
Source: Omedia The Omedia Institute tracks television advertising revenue in Cameroon, Senegal, and Côte d'Ivoire.