According to the Omedia institute, TV advertising investment, which had already grown by 23.3% in August 2020, increased by 11% compared to the same period last year in September.
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Will this sustained recovery, following the slowdown observed in the first half of the year due to the health crisis, be sustainable?
In any case, the major telecom advertisers, betting sites, and large food advertisers are present and occupy the top 10 spots.
It should be noted, however, that with the exception of Orange Senegal and Samsung Mobile, none of the brands present in September 2020 were in the top 10 in 2019.
Source: Omedia The Omedia institute tracks television advertising revenue in Cameroon, Senegal, and Côte d'Ivoire.