According to the Omedia institute, which tracks television advertising revenue in several French-speaking African countries, TV advertising investment in Côte d'Ivoire continued to grow in October.
With a 44.2% increase compared to the same month in 2019, the Ivorian advertising market continues the momentum of September, which also saw growth (+69.4%) compared to September 2019.
Read also: Ivory Coast: continued growth in TV advertising investment in September 2020
On the advertiser side, we note the entry of CNAM, Kellogg's, and Dinor. These three brands had never appeared in the 2020 TOP 10 until now.
Source: OMEDIA