Africa Radio is launching a new advertising campaign in Abidjan featuring its journalists and presenters.
For this campaign, Africa Radio has taken over the digital billboards of the Ivorian economic capital. On TV, the campaign is supported by four commercials in which the continent's greatest artists invite viewers to listen to Africa Radio (Youssou N'Dour, Angélique Kidjo, Fally Ipupa, Asalfo from Magic System, Josey, DJ Kerozen, etc.). The campaign will also be relayed in the pan-African press.
Several of the station's programs are highlighted, such as "Le journal des Auditeurs," "Le Grand rendez-vous," "Le Hit Africa," "La discothèque de Manu Dibango" in tribute to the great musician who died in 2020, and the cultural magazine "Ambiance Africa.
" "We want to highlight the richness of our content," says Dominique Guihot, CEO of Africa Radio. "In an era when the public needs to be informed, with reliable content and documented analysis, we believe we have a schedule that is adapted to the times we are living in. We also devote significant time to music and culture through themed programs and programming that offers the best of African music."
Source: press release
