Arnaud Annebicque has been appointed Director of MetricLine, the department responsible for marketing Médiamétrie's measurement technologies and expertise internationally for television, radio, and the internet.
Arnaud Annebicque now oversees the department's activities:
– marketing technologies developed for the French market, such as the RateOnAir individual audience meter used by Kantar in Norway and Sweden,
– audience measurements produced by Médiamétrie, in partnership with its subsidiary Omedia, in Ivory Coast, Cameroon, and Senegal,
– and Médiamétrie's representation within the GAMMA association, which also includes BARC (India), Numeris (Canada) and Video Research (Japan), an international alliance working together on the future of video audience measurement and harmonizing video audience measurement processes and technologies around the world.
He will be supported in his duties by Houda Bakkali, Business Development Manager, and Violette Salmon, Media Consultant.
After starting his career in journalism and radio broadcasting (Fun Radio, local radio stations, etc.), Arnaud Annebicque held successive marketing and sales positions with the French Organizing Committee for the 1998 FIFA World Cup, the advertising department of CANAL +, and then the startup Freefund.
In 2001, he founded Kat-Events, a company specializing in event planning and optimizing corporate investments in sponsorship and patronage.
In 2003, he joined Médiamétrie as Communications Officer and then Head of External Communications in the Communications Department.
From 2011 to 2015, he led the Individual Audience Measurement project in the Radio Department, before joining MetricLine as Director of Development for Europe & Africa.
Source: Press release