After a very chaotic 2020, the CANAL2 and CRTV channels accumulated 351 million CFA francs in January 2020, which is 42.8% more than the amount collected in January 2020.
This strong performance is due to the usual presence of major telecom advertisers (MTN Cameroon and Orange Cameroon), sports betting advertisers (PREMIER BET, CASHTV BET, and 1XBET), as well as Leonix, an advertiser that had not previously been among the top 10 advertisers of the month in Cameroon.
January also saw the launch, with a major TV advertising campaign, of the new MAERA antibacterial soap (second largest
advertiser of the month behind MTN) marketed by the Cameroonian company Africa Group Co.