According to the Omedia institute, gross advertising investment by advertisers in Côte d'Ivoire amounted to 3.352 billion CFA francs, representing approximately 5.1 million euros. This represents an increase of +33.7% in the first quarter of 2021 compared to the first quarter of 2020.
It should be noted that the first quarter accounted for only 21% of the total for 2020.
Gross advertising investment continues to grow in Côte d'Ivoire thanks to the sustained presence of major traditional advertisers and a few newcomers, including the GLOVO delivery platform, which ranked fourth in the TOP 10 in March 2021, and Easy TV, the pay TV service resulting from a joint venture between the CANAL+ group and ORANGE, which ranks fifth.
