Adamant is a digital agency and media outlet designed for the continent's connected generation. Through short programs, it covers entertainment topics on social media thanks to a network of influencers, producers, bloggers, and media experts from both French-speaking and English-speaking Africa.
Thanks to these 100% mobile and free videos, the media outlet now has a community of over one million subscribers on Facebook and 15 million consumers across the continent and its diaspora.
The digital media outlet also offers advertisers a communication platform dedicated to younger generations through the creation and publication of branded content, program sponsorship, and product placement. Brands such as Ayoba and Orange have collaborated with Adamant.
This "fresh, daring, and offbeat" media outlet has also joined the Dailymotion video content catalog. Through this partnership, the agency aims to expand its audience on the continent and among the diaspora with content created by African talent. This ambition is shared by Dailymotion, which for several years has been supporting African talent in their professional development as well as content creation.