BCW Africa, a leading African communications agency and regional office of the global BCW network, announced today that Opinion & Public, based in Côte d'Ivoire, has become a full partner of the BCW brand: Opinion & Public BCW. A key player in French-speaking West Africa, Opinion & Public BCW is also active in Guinea and Benin.
Scott Wilson, President of BCW Europe & Africa, said: "For more than 30 years, partnership has been the foundation of our African strategy. The strength of our network continues to grow as we develop long-term relationships in a structured manner, enabling us to offer the best services to our clients. Our brand partners enjoy the benefits of belonging to a global network, including better access to BCW's expertise, training, proprietary methodologies, and global best practices, among other things. We are delighted that Opinion & Public BCW has become our newest brand partner."
"As a full-fledged brand partner, Opinion & Public BCW will enhance its offering by giving its clients and partners access to world-class integrated communications and public affairs services, further equipping us to move people on behalf of our clients. We are particularly pleased to be entrusted with responsibility for three French-speaking markets with strong economic and human potential, which we are confident will enable us to grow steadily in the context of the post-pandemic recovery of our economies," confirmed Kwame Senou, Managing Director of Opinion & Public BCW.
The BCW Africa network, headquartered in Johannesburg, covers 54 countries and is recognized locally and globally as the continent's leading communications network. It leverages the local knowledge, insight, and connectivity of its country partners to provide BCW clients with market-specific, strategy-driven communications support.
"The addition of Opinion & Public BCW to our brand partners strengthens BCW's position in the region and across Africa, a rapidly growing consumer market with enormous potential for our clients," concluded Mr. Wilson.
Source: press release