According to the latest AFRICASCOPE 2020/2021 results published today, the number of people with a WhatsApp account (68%) exceeds the number of people with a Facebook account (64%) for the first time, both on average across the eight countries covered by the study and in each of these countries individually.
Unsurprisingly, Senegal has the highest number of WhatsApp subscribers (80%), closely followed by Mali (77%).
WhatsApp Facebook Instagram
Average for 8 countries 68 64 27
SENEGAL 80 61 37
IVORY COAST 71 68 31
DRC 63 64 26
CAMEROON 65 63 28
GABON 60 60 20
MALI 77 59 14
BURKINA FASO 70 66 14
REPUBLIC OF CONGO 56 58 25
Other social networks, such as Twitter, Viber, Skype, Line, LinkedIn, and Pinterest, remain at low levels, below 12%.