In recent years, Africa has become the new challenge for streaming giant Netflix. After officially launching its African series production in 2019 with its first original African creation, Queen Sono, Netflix has strengthened its position in Nigeria, the world's second largest film industry with its Nollywood productions.
Still with a view to winning over audiences in emerging countries, Netflix recently made a big splash by launching a free offer in Kenya to attract new subscribers. Only part of the catalog will be available for free. Even though people in Africa do not have the same purchasing power as in other parts of the world and digital deserts persist, the VOD giant remains determined to carve out a place for itself on the continent. This is especially true given that East Africa is home to more than 20 million internet users.
West Africa is not to be outdone. Having focused on the English-speaking region until now, Netflix also seems to want to stand out in the production of content dedicated to West Africa in order to attract new subscribers. Netflix has signed a partnership agreement with the production company Upper Room, created by British-Nigerian actor John Boyega, thereby formalizing its expansion into West Africa, as the agreement between the two parties will focus on productions in French and African languages.