On November 8, 2016, we launched our website and published our first newsletter with a comprehensive report on DTT in Côte d'Ivoire: interviews with key players, projects approved by the regulator, implementation schedule, expectations of the advertising market from both advertisers and agencies…
Five years later, a new chapter is beginning in Côte d'Ivoire: 7 info, the last channel still in development, has just started broadcasting, analog will be permanently switched off on November 13, the advertising market has more than doubled in volume, and audience measurement and monitoring tools are being put in place. everything is ready for the advertising market in Côte d'Ivoire to take off.
In five years, we have also come a long way: our long-standing partners CANAL+ and CANAL+ADVERTISING, Médiamétrie, and TV5 Monde have remained loyal to us and have been quickly joined by key players in French-speaking sub-Saharan Africa: Côte Ouest Audiovisuel, SGM, the company that publishes the NCI channel and the Nostalgie radio station… Our readership is loyal and growing: our audience has increased fivefold to reach nearly 10,000 unique visitors each month.
Adweknow now occupies a unique position recognized by all those who wish to learn about the richness and dynamism of the media, advertising, and digital landscape in French-speaking Africa.
Adweknow is also an unparalleled tool for promoting and highlighting initiatives in audiovisual production, advertising creation, and digital projects. It is a megaphone that allows players in this emerging market to make themselves better known. By centralizing information, organizing its sharing, and giving a voice to professionals in agencies, media, and advertising agencies, producers, advertisers, digital players, research institutes, and consulting firms, Adweknow contributes to the promotion and development of these sectors and each of their players.
We would like to take this anniversary as an opportunity to warmly thank all those who have placed their trust in us: our long-standing partners, our loyal subscribers, and all those who, through their advice, their occasional or ongoing support, and their willingness to share, have encouraged us over the past five years.