After a very strong increase of +28.6% in the first half of 2021, following a record year in 2020 ending at +49% compared to 2019, TV advertising investments in Côte d'Ivoire fell sharply by -16% in the third quarter of 2021.
Is this a temporary downturn or the beginning of market stabilization?
The viability of Ivorian DTT channels is closely linked to the health of the advertising market. The last few months of the year will be crucial in this regard.
