Médiamétrie has published the audience figures for the first wave (January 8 to 23, 2022) of its regular declarative measurement, carried out with Omedia.
This wave covers most of the period during which the Africa Cup of Nations took place in Cameroon this year.
Cumulative television coverage levels are very high, particularly among 35-49 year olds and men.
Television
Daily television coverage
Cumulative audience
15 years and older 86.3%
15-34 years old 86.2%
35-49 years old 88.4%
50 years and older 82.0%
Women 83.2%
Men 89.3%
CSP SUP 85.5%
Source: Médiamétrie – Omedia
Médiamétrie also indicates that television outperforms other media during match broadcast times: for example, an average of nearly 48.8% of respondents watched the 5-7 p.m. slot in January, compared to 27.4% in the second half of 2021.
Regarding the internet, Médiamétrie indicates that 53.4% of respondents said they had connected to the internet the day before.
Furthermore, social media usage remains high, with 68.0% of individuals registered on at least one social network; Facebook still leads the way, followed by Instagram, Twitter, and then LinkedIn. Among those registered on a social network, 44.5% say they log on every day or almost every day.
Médiamétrie and its subsidiary Omedia conducted this study from January 9 to January 24, 2022. The surveys were conducted face-to-face in one 16-day wave with 1,226 people aged 15 and over who were representative of the population living in Yaoundé and Douala.