According to the Omedia institute, which conducts monthly surveys of television advertising investment (IPTV) in several French-speaking African countries, Senegal returned to double-digit growth in 2021 after two years of stagnation.
This represents a 34% increase in the second half of 2021 compared to 2020, thanks to food brands, and a 21% increase for 2021 as a whole compared to 2020.
In total for 2021, gross advertising investment in television exceeded 13.5 billion CFA francs in Senegal.
