This is a major blow for Netflix, which has seen a slowdown in its business.
The VOD giant lost 200,000 subscribers in the first quarter of 2022. This also led to a $54 billion drop in the company's market value.
To remedy the situation, Netflix is changing course and has announced plans to introduce advertising on its platform while lowering its subscription prices.
It should be noted that Africa has been the new challenge for the giant Netflix in recent years. After officially launching its African series production in 2019 with its first original African creation, Queen Sono, Netflix has strengthened its position in Nigeria, the world's second largest film industry with its Nollywood productions. Having focused on English-speaking Africa until now, Netflix now seems to want to stand out in the production of content dedicated to West Africa in order to attract new subscribers.