Didier Aplogan Djibodé, Regional Director for Africa at AG Partners Publicis Africa, has been reappointed as head of the Benin Association of Communication Agencies for a three-year term.
His appointment follows an extraordinary general meeting held on April 29 in Cotonou.
At the head of this association, this communications and advertising professional intends to take up the challenge of cooperating with the administrative, executive, and legislative authorities to move towards regulating the sector in the interests of advertisers, businesses, and professionals.
Since 2017, the association has brought together all communication, advertising, and marketing agencies based in Benin and has set itself the mission of moving away from the informal sector to achieve greater recognition, consideration, and modernization of the profession.